The ShiftShapers Podcast

Direct Primary Care (DPC) has been available for some time, but it has been marketed mainly to individuals. Today, a small number of DPC doctors and executives are making substantial strides toward breaking into the employer market. Our guest, Alex Lickerman, MD, Founder and CEO at ImagineMD, thinks the time is right and explains how it all works.

You can find show notes and more information by clicking here: http://bit.ly/2Rgzlhs 

Direct download: SHIFTSHAPERS238.mp3
Category:general -- posted at: 11:00am EDT

On this episode, Megan Chiarello (Grassetto Creative) and your host – two admitted marketing geeks – discuss how to create impactful marketing campaigns and events. Megan offers her advice on the three questions you must answer to create success with your marketing efforts. We explore the differences between selling and marketing, and much more.

You can find show notes and more information by clicking here: http://bit.ly/2PDTmy7 

Direct download: SHIFTSHAPERS237.mp3
Category:general -- posted at: 11:00am EDT

The midterms will undoubtedly create conversations and different directions for what we can expect around healthcare legislation and regulation. In part two of our two-part episode, Jessica outlines some of the thinking on both sides of the aisle, the key players to watch, and much more.

You can find show notes and more information by clicking here: http://bit.ly/2ITv5Bw 

Direct download: SHIFTSHAPERS236.mp3
Category:general -- posted at: 11:00am EDT

Legislative and regulatory changes that affect your practice and your clients continue to happen despite the other noise from the Hill. In part one of this two-part interview with regular contributor Jessica Waltman, we will explore those initiatives and what you need to know to advise your clients appropriately. In part two we discuss . . . politics! Which parties are taking what positions, how they might impact the midterm elections and beyond.

You can find show notes and more information by clicking here: https://bit.ly/2zWyiNR

Direct download: SHIFTSHAPERS235-1.mp3
Category:general -- posted at: 11:00am EDT

In our visit with, Eric Parmenter (National Leader of Value-based Care at Collective Health) we discuss a little-known metric that research proves correlates positively with growth. The Net Promoter Score has been used in other industries for more than 10 years, but despite its simplicity and effectiveness, it has not been widely applied in our industry.

You can find show notes and more information by clicking here: https://bit.ly/2Qgftua

Direct download: SHIFTSHAPERS2041.mp3
Category:general -- posted at: 11:00am EDT

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