Mon, 26 June 2017
On this episode of ShiftShapers, our guest and I discuss the new and diverse tools that advisors within the insurance industry are using to market their businesses. The fastest growing method happens to be video, and Bart Camarata is an expert on the topic.
Bart is the creator and host of BenefitAdvisor TV, where he leverages his Middle Tennessee State education to produce quality video content. Bart takes on some preconceptions about video - is it expensive to get started? and is it difficult to get started? We also discuss how advisors and agencies can begin to use video in a variety of ways to market their practices.
You can find show notes and more information by clicking here: http://bit.ly/2tIFurX
Mon, 19 June 2017
Ep #167: "Bend The Healthcare Trend - 2nd Edition" - with Mark Gaunya and Jennifer Borislow – Part 1
Mark Gaunya and Jennifer Borislow continue their discussion from last episode about why healthcare is so expensive and share their ideas to slow rising prices. With the release of the second edition of their book Bend the Healthcare Trend, Mark and Jennifer are advocating for consumer-driven healthcare as the solution to rising expenses.
You can find show notes and more information by clicking here: http://bit.ly/2rkpDOA
Mon, 12 June 2017
Ep #166: "Bend The Healthcare Trend - 2nd Edition" - with Mark Gaunya and Jennifer Borislow – Part 1
Nine years ago, Mark Gaunya and Jennifer Borislow wrote "Bend The Healthcare Trend" to explore how healthcare consumers could counteract the damaging effect of a system with misaligned incentives, opaque pricing schemes, and unnecessary complexity. They are about to release the 2nd edition of their definitive book and ShiftShapers talks to them about how much has changed; and how little has changed!
The authors believe that what has not changed is that consumerism and transparency are still the answer to an industry that remains unnecessarily confusing, even for many folks within the industry. The average layman stands no chance in a system created by the rule makers, for the rule makers.
Be sure you tune in for Part 2 next week!
You can find show notes and more information by clicking here: http://bit.ly/2rQwYpX
Mon, 5 June 2017
The move from "wellness" to "wellbeing" requires a more holistic approach which includes helping employees become financially well. Understanding the need and bringing the right technology to employers can help advisors expand their offerings and differentiate themselves.
Chris Whitlow of Edu(k)ate joins us to talk about the need, the approaches and how technology and unbiased financial advice are helping companies support all of their employees with these essential skills regardless of financial status.
You can find show notes and more information by clicking here: http://bit.ly/2rDEeYw